/* ==========================================================================
   Media store (/media-store)
   Paper page + dark jewel-toned 3D stages for the partner-media banners.
   Hero scenes are built by static/js/media-store-stage.js; the card "video"
   boxes are CSS-only loops. Class prefix: .ms-
   ========================================================================== */
:root {
    --ms-paper: #F5F2ED;
    --ms-paper-2: #FBFAF7;
    --ms-sheet: #FFFFFF;
    --ms-line: #E6E1D8;
    --ms-line-2: #EFEBE4;
    --ms-ink: #1E2A44;
    --ms-ink-2: #3D4860;
    --ms-ink-3: #5B667C;
    --ms-gold: #C8955A;
    --ms-gold-2: #E5C690;
    --ms-gold-ink: #85602F;
    --ms-blue: #2563EB;
    --ms-blue-700: #1D4ED8;
    --ms-ease: cubic-bezier(.16, 1, .3, 1);
    --ms-shadow-sm: 0 1px 2px rgba(30, 42, 68, .06);
    --ms-shadow-lg: 0 32px 64px -32px rgba(30, 42, 68, .38);
    /* partner media tones: accent (fills, 4.5:1 with white), soft (tints), ink (text on soft) */
    --bp: #2563EB; --bp-soft: #E8EEFF; --bp-ink: #1E3A8A; --bp-glow: 64, 120, 255;
    --km: #0B7A5E; --km-soft: #E2F4ED; --km-ink: #065F46; --km-glow: 45, 212, 170;
    --dp: #6D4AFF; --dp-soft: #EEE9FF; --dp-ink: #4C1D95; --dp-glow: 150, 118, 255;
}

/* ------------------------------------------------------------------ base */
body.ms-page {
    font-family: 'Pretendard Variable', 'Pretendard', -apple-system, BlinkMacSystemFont, sans-serif;
    background: var(--ms-paper);
    color: var(--ms-ink-2);
    overflow-x: hidden;
    -webkit-font-smoothing: antialiased;
    word-break: keep-all;          /* Korean: keep words whole when wrapping */
    overflow-wrap: break-word;
}
.ms-page ::-webkit-scrollbar { width: 6px; height: 6px }
.ms-page ::-webkit-scrollbar-track { background: var(--ms-line-2) }
.ms-page ::-webkit-scrollbar-thumb { background: rgba(30, 42, 68, .22); border-radius: 3px }
.ms-shell { max-width: 1400px; margin: 0 auto; padding: 0 16px }
@media (min-width: 640px) { .ms-shell { padding: 0 24px } }
@media (min-width: 1024px) { .ms-shell { padding: 0 32px } }
.ms-br-m { display: none }
@media (max-width: 640px) { .ms-br-m { display: inline } }
:focus-visible { outline: 2px solid var(--ms-blue); outline-offset: 2px; border-radius: 6px }

.scroll-progress {
    position: fixed; top: 0; left: 0; height: 3px; width: 0%; z-index: 9999;
    background: linear-gradient(90deg, var(--ms-gold), var(--ms-blue));
    transition: width .1s linear;
}

/* header: same markup as the other pages, re-toned for the paper page */
.header-glass {
    background: rgba(245, 242, 237, .84);
    -webkit-backdrop-filter: blur(18px) saturate(1.15);
    backdrop-filter: blur(18px) saturate(1.15);
    border-bottom: 1px solid rgba(30, 42, 68, .07);
    transition: background .3s, box-shadow .3s;
}
.header-glass.scrolled { background: rgba(250, 248, 244, .96); box-shadow: 0 6px 24px -12px rgba(30, 42, 68, .25) }
.ms-page .header-glass nav a.border-accent3 { border-color: var(--ms-blue) }
/* tablet widths: keep the shared nav on one line */
@media (min-width: 768px) and (max-width: 1023px) {
    .ms-page .header-glass nav { gap: 14px }
    .ms-page .header-glass nav a { white-space: nowrap; font-size: 13px }
    .ms-page .header-glass nav #nav-guest > a:last-child { padding-left: 14px; padding-right: 14px }
}

.skip-link {
    position: absolute; left: 16px; top: -60px; z-index: 100;
    padding: 10px 18px; border-radius: 10px; background: #fff; color: var(--ms-ink);
    font-size: 14px; font-weight: 700; box-shadow: 0 8px 24px rgba(0, 0, 0, .18); transition: top .2s ease;
}
.skip-link:focus { top: 16px }

/* section heads */
.ms-head { text-align: center; margin: 0 auto 36px; max-width: 760px }
.ms-eyebrow {
    display: inline-flex; align-items: center; gap: 10px; margin-bottom: 12px;
    font-size: 12px; font-weight: 800; letter-spacing: .22em; text-transform: uppercase; color: var(--ms-gold-ink);
}
.ms-eyebrow::before, .ms-eyebrow::after { content: ''; width: 18px; height: 1px; background: currentColor; opacity: .55 }
.ms-h1, .ms-h2 {
    margin: 0 0 10px; color: var(--ms-ink); font-weight: 800; letter-spacing: -.025em; line-height: 1.3;
    font-size: clamp(1.6rem, 1.1rem + 1.6vw, 2.35rem);
}
.ms-lead { margin: 0; color: var(--ms-ink-3); font-size: clamp(.94rem, .9rem + .2vw, 1.03rem); line-height: 1.7 }

/* ------------------------------------------------------------------ buttons */
.ms-btn {
    display: inline-flex; align-items: center; justify-content: center; gap: 8px;
    min-height: 46px; padding: 0 22px; border-radius: 12px; font-size: 14px; font-weight: 800;
    text-decoration: none; cursor: pointer; white-space: nowrap;
    transition: transform .2s var(--ms-ease), box-shadow .2s var(--ms-ease), background .2s, border-color .2s, color .2s;
}
.ms-btn:hover { transform: translateY(-1px) }
.ms-btn--primary { background: var(--ms-blue); color: #fff; box-shadow: 0 10px 24px -12px rgba(37, 99, 235, .8), inset 0 -2px 0 rgba(0, 0, 0, .12) }
.ms-btn--primary:hover { background: var(--ms-blue-700) }
.ms-btn--ink { background: var(--ms-ink); color: #fff; box-shadow: 0 12px 28px -14px rgba(30, 42, 68, .8), inset 0 -2px 0 rgba(0, 0, 0, .2) }
.ms-btn--ink:hover { background: #121B30 }
.ms-btn--ghost { background: #fff; color: var(--ms-ink); border: 1px solid #C9C3B8 }
.ms-btn--ghost:hover { border-color: var(--ms-ink); box-shadow: var(--ms-shadow-sm) }

/* ==================================================================
   HERO — partner-media 3D stages
   ================================================================== */
.ms-hero-wrap { padding: 20px 0 18px }
@media (min-width: 640px) { .ms-hero-wrap { padding: 28px 0 22px } }
.ms-hero {
    position: relative; overflow: hidden; isolation: isolate; touch-action: pan-y;
    border-radius: 28px; background: #070B18; color: #fff;
    box-shadow: 0 40px 80px -48px rgba(10, 16, 40, .9);
}
.ms-slides { display: grid }
.ms-hero :focus-visible { outline-color: #fff }
.nw { white-space: nowrap }
.ms-slide {
    grid-area: 1 / 1; position: relative; min-height: 470px;
    opacity: 0; visibility: hidden; transition: opacity .7s ease, visibility 0s linear .7s;
}
.ms-slide.active { opacity: 1; visibility: visible; transition: opacity .7s ease, visibility 0s }
/* copy hands over cleanly: the old lines leave first, the new ones rise in after them */
.ms-slide .ms-copy { opacity: 0; transform: translateY(14px); transition: opacity .3s ease, transform .3s ease }
.ms-slide.active .ms-copy { opacity: 1; transform: none; transition: opacity .55s ease .32s, transform .7s var(--ms-ease) .32s }
.ms-slide-bg { position: absolute; inset: 0; z-index: 0 }
.ms-slide[data-media="bluepharm"] .ms-slide-bg {
    background:
        radial-gradient(70% 90% at 74% 42%, rgba(var(--bp-glow), .55), transparent 62%),
        radial-gradient(40% 40% at 92% 8%, rgba(160, 196, 255, .22), transparent 70%),
        linear-gradient(118deg, #040A1E 0%, #081A48 46%, #0F348C 100%);
}
.ms-slide[data-media="keymedi"] .ms-slide-bg {
    background:
        radial-gradient(70% 90% at 74% 42%, rgba(var(--km-glow), .42), transparent 62%),
        radial-gradient(40% 40% at 92% 8%, rgba(180, 255, 228, .16), transparent 70%),
        linear-gradient(118deg, #021512 0%, #04342C 46%, #08604E 100%);
}
.ms-slide[data-media="docple"] .ms-slide-bg {
    background:
        radial-gradient(70% 90% at 74% 42%, rgba(var(--dp-glow), .5), transparent 62%),
        radial-gradient(40% 40% at 92% 8%, rgba(214, 196, 255, .2), transparent 70%),
        linear-gradient(118deg, #0B061D 0%, #1F1150 46%, #432AA6 100%);
}
.ms-slide[data-media="generic"] .ms-slide-bg {
    background: radial-gradient(70% 90% at 74% 42%, rgba(120, 140, 200, .4), transparent 62%), linear-gradient(118deg, #070B18, #1B2440);
}
/* fine perspective grid on the floor of each stage */
.ms-slide-bg::after {
    content: ''; position: absolute; left: 36%; right: -10%; bottom: -2%; height: 46%;
    background:
        repeating-linear-gradient(90deg, rgba(255, 255, 255, .07) 0 1px, transparent 1px 64px),
        repeating-linear-gradient(0deg, rgba(255, 255, 255, .06) 0 1px, transparent 1px 40px);
    transform: perspective(520px) rotateX(62deg); transform-origin: 50% 100%;
    -webkit-mask-image: radial-gradient(60% 90% at 50% 100%, #000 30%, transparent 75%);
    mask-image: radial-gradient(60% 90% at 50% 100%, #000 30%, transparent 75%);
}

/* stage: fixed 760x440 design world, scaled to fit by --k (set from JS) */
.ms-stage { position: absolute; z-index: 1; top: 0; right: 0; bottom: 0; left: 37%; overflow: hidden; pointer-events: none }
.ms-world {
    position: absolute; left: 0; top: 0; width: 760px; height: 440px; transform-origin: 0 0;
    transform: translate(var(--ox, 0px), var(--oy, 0px)) scale(var(--k, 1));
}
.ms-o { position: absolute }
.ms-slide.active .ms-o { will-change: transform, opacity }
.ms-o img { display: block; width: 100%; height: auto; -webkit-user-drag: none; user-select: none }
.ms-f { position: relative }
.ms-o .dot, .ms-o .ms-hand { position: absolute; left: 0; top: 0; width: 100% }
.ms-layer { position: absolute; left: 0; top: 0; width: 760px; height: 440px; transform-origin: 55% 75% }
.ms-glint {
    position: absolute; left: 0; top: 0; width: 100%; height: 100%; pointer-events: none; opacity: 0;
    background: linear-gradient(105deg, rgba(255, 255, 255, 0) 38%, rgba(255, 255, 255, .6) 50%, rgba(255, 255, 255, 0) 62%) no-repeat;
    background-size: 260% 100%; background-position: 140% 0;
    -webkit-mask-size: 100% 100%; mask-size: 100% 100%; -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat;
}
.ms-hglow { position: absolute; border-radius: 50%; background: radial-gradient(closest-side, rgba(160, 196, 255, .55), rgba(160, 196, 255, .14) 60%, transparent) }
.ms-float .ms-f { animation: msFloat 6s ease-in-out infinite }
.ms-float.d1 .ms-f { animation-delay: -1.5s }
.ms-float.d2 .ms-f { animation-delay: -3s }
.ms-float.d3 .ms-f { animation-delay: -4.5s }
@keyframes msFloat { 0%, 100% { transform: translateY(0) } 50% { transform: translateY(-6px) } }

.ms-floor {
    position: absolute; border-radius: 50%;
    background: radial-gradient(closest-side, rgba(255, 255, 255, .2), rgba(255, 255, 255, .06) 55%, transparent);
}
.ms-shadow {
    position: absolute; border-radius: 50%;
    background: radial-gradient(closest-side, rgba(0, 0, 0, .55), rgba(0, 0, 0, .18) 60%, transparent);
}
.ms-orbit { position: absolute; overflow: visible }
.ms-ripple {
    position: absolute; width: 60px; height: 60px; margin: -30px 0 0 -30px; border-radius: 50%;
    border: 2px solid rgba(255, 255, 255, .85); opacity: 0;
}
.ms-spark { position: absolute; width: 8px; height: 8px; margin: -4px 0 0 -4px; opacity: 0 }
.ms-spark::before, .ms-spark::after {
    content: ''; position: absolute; left: 50%; top: 50%; background: #FFE7B8; border-radius: 2px;
    box-shadow: 0 0 10px rgba(255, 220, 160, .9);
}
.ms-spark::before { width: 2px; height: 14px; margin: -7px 0 0 -1px }
.ms-spark::after { width: 14px; height: 2px; margin: -1px 0 0 -7px }
.ms-mote {
    position: absolute; width: 4px; height: 4px; border-radius: 50%; background: rgba(255, 255, 255, .7);
    box-shadow: 0 0 8px rgba(255, 255, 255, .8); animation: msMote 9s ease-in-out infinite; opacity: .0;
}
@keyframes msMote { 0% { transform: translateY(14px); opacity: 0 } 25% { opacity: .75 } 75% { opacity: .5 } 100% { transform: translateY(-46px); opacity: 0 } }

/* live HTML screens laid on the rendered devices (affine matrix from the render's corners) */
.ms-screen {
    position: absolute; left: 0; top: 0; transform-origin: 0 0; overflow: hidden;
    background: #0B1226; color: #fff; font-size: 10px; line-height: 1;
}
.ms-screen .ms-glare {
    position: absolute; inset: 0; pointer-events: none;
    background: linear-gradient(115deg, rgba(255, 255, 255, .16) 0%, rgba(255, 255, 255, 0) 38%, rgba(255, 255, 255, 0) 70%, rgba(255, 255, 255, .06) 100%);
}
.sk { display: block; height: 6px; border-radius: 3px; background: rgba(255, 255, 255, .22) }
.sk.dim { background: rgba(255, 255, 255, .12) }
.sk.ink { background: rgba(20, 30, 60, .14) }

/* --- screen: storefront (bluepharm) --- */
.scr-shop { background: linear-gradient(180deg, #F7F9FF, #EEF2FB); color: #1E2A44 }
.scr-shop .top { display: flex; align-items: center; gap: 8px; height: 26px; padding: 0 12px; background: #fff; border-bottom: 1px solid #E3E8F4 }
.scr-shop .logo { width: 14px; height: 14px; border-radius: 4px; background: linear-gradient(135deg, #3D7BFF, #1E3A8A) }
.scr-shop .search { flex: 1; height: 12px; border-radius: 6px; background: #EEF2FA }
.scr-shop .cart { position: relative; width: 18px; height: 18px; display: grid; place-items: center; color: #1E3A8A; font-size: 10px }
.scr-shop .badge {
    position: absolute; top: -5px; right: -7px; min-width: 13px; height: 13px; padding: 0 3px; border-radius: 7px;
    background: #FF5A5F; color: #fff; font-size: 8px; font-weight: 800; display: grid; place-items: center;
}
.scr-shop .banner {
    position: relative; overflow: hidden; margin: 10px 12px 0; height: 56px; border-radius: 8px;
    background: linear-gradient(110deg, #1E3FA8, #3D7BFF 60%, #6EA0FF); box-shadow: 0 6px 16px -8px rgba(30, 64, 175, .8);
    display: flex; align-items: center; gap: 10px; padding: 0 12px;
}
.scr-shop .banner .ad { font-size: 7px; font-weight: 800; letter-spacing: .06em; padding: 3px 4px; border-radius: 3px; background: rgba(255, 255, 255, .25); color: #fff }
.scr-shop .banner .lines { flex: 1; display: grid; gap: 6px }
.scr-shop .banner .pill {
    width: 34px; height: 34px; border-radius: 50%; background: rgba(255, 255, 255, .2); display: grid; place-items: center;
    color: #fff; font-size: 14px;
}
.scr-shop .banner .shine {
    position: absolute; top: 0; bottom: 0; left: 0; width: 40%;
    background: linear-gradient(100deg, transparent, rgba(255, 255, 255, .55), transparent); transform: translateX(-120%);
}
.scr-shop .grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; padding: 10px 12px 0 }
.scr-shop .tile { height: 86px; border-radius: 7px; background: #fff; box-shadow: 0 1px 2px rgba(30, 42, 68, .08); padding: 7px; display: grid; grid-template-rows: 1fr auto auto; gap: 5px }
.scr-shop .tile .pic { border-radius: 5px; background: #EEF3FF; display: grid; place-items: center; color: #3D6BEA; font-size: 15px }
.scr-shop .tile .sk { height: 4px }
.scr-shop .tile .price { width: 55%; height: 5px; border-radius: 3px; background: #1E3A8A; opacity: .65 }
.scr-shop .tile.hot { box-shadow: 0 0 0 2px #3D7BFF, 0 6px 14px -6px rgba(61, 123, 255, .9) }

/* --- screen: live webinar (keymedi) --- */
.scr-live { background: radial-gradient(120% 90% at 30% 20%, #0E4A3E, #06211C 70%) }
.scr-live .live {
    position: absolute; left: 12px; top: 11px; display: flex; align-items: center; gap: 4px; padding: 4px 6px; border-radius: 4px;
    background: #E5484D; color: #fff; font-size: 8px; font-weight: 800; letter-spacing: .08em;
}
.scr-live .live i { width: 5px; height: 5px; border-radius: 50%; background: #fff; animation: msBlink 1.2s steps(2, start) infinite }
@keyframes msBlink { to { visibility: hidden } }
.scr-live .play {
    position: absolute; left: 50%; top: 50%; width: 46px; height: 46px; margin: -23px 0 0 -23px; border-radius: 50%;
    background: rgba(255, 255, 255, .18); border: 1px solid rgba(255, 255, 255, .35); display: grid; place-items: center; font-size: 16px;
}
.scr-live .spk { position: absolute; left: 14px; bottom: 30px; width: 112px; height: 118px; border-radius: 8px; background: linear-gradient(180deg, #13574A, #0A3A31); overflow: hidden }
.scr-live .spk .head { position: absolute; left: 50%; top: 22px; width: 34px; height: 34px; margin-left: -17px; border-radius: 50%; background: #CFEFE4 }
.scr-live .spk .body { position: absolute; left: 50%; bottom: -14px; width: 80px; height: 60px; margin-left: -40px; border-radius: 40px 40px 0 0; background: #F4FBF8 }
.scr-live .spk .tie { position: absolute; left: 50%; bottom: 0; width: 8px; height: 30px; margin-left: -4px; background: #2FC79A; clip-path: polygon(50% 0, 100% 20%, 70% 100%, 30% 100%, 0 20%) }
.scr-live .deck { position: absolute; left: 136px; right: 14px; top: 34px; bottom: 30px; border-radius: 8px; background: rgba(255, 255, 255, .94); padding: 12px; display: grid; align-content: start; gap: 7px }
.scr-live .deck .ttl { width: 70%; height: 8px; border-radius: 4px; background: #0B6150 }
.scr-live .deck .sk { background: rgba(6, 60, 50, .16); height: 5px }
.scr-live .deck .bars { display: flex; align-items: flex-end; gap: 7px; height: 52px; margin-top: 4px }
.scr-live .deck .bars i { flex: 1; border-radius: 3px 3px 0 0; background: linear-gradient(180deg, #2FC79A, #0B7A5E); transform-origin: 50% 100% }
.scr-live .foot { position: absolute; left: 14px; right: 14px; bottom: 10px; display: flex; align-items: center; gap: 8px }
.scr-live .foot .prog { flex: 1; height: 4px; border-radius: 2px; background: rgba(255, 255, 255, .2); overflow: hidden }
.scr-live .foot .prog i { display: block; height: 100%; width: 100%; background: #2FC79A; transform-origin: 0 50%; transform: scaleX(.3) }
.scr-live .foot .eye { display: flex }
.scr-live .foot .eye b { width: 12px; height: 12px; margin-left: -4px; border-radius: 50%; border: 1.5px solid #06211C; background: #CFEFE4 }
.scr-live .foot .eye b:nth-child(2) { background: #A7E3D0 }
.scr-live .foot .eye b:nth-child(3) { background: #7FD6BC }
.scr-live .foot .eye b:nth-child(4) { background: #E9D8B4 }

/* --- screen: community feed (docple) --- */
.scr-feed { background: #F6F4FF; color: #241A4D }
.scr-feed .bar { position: absolute; left: 0; right: 0; top: 0; z-index: 2; height: 34px; display: flex; align-items: center; gap: 8px; padding: 10px 12px 0; background: #fff; border-bottom: 1px solid #ECE7FF }
.scr-feed .bar .logo { width: 16px; height: 16px; border-radius: 5px; background: linear-gradient(135deg, #8E6BFF, #4C1D95) }
.scr-feed .bar .sk { flex: 1; height: 6px; background: #E6E0FA }
.scr-feed .list { position: absolute; left: 0; right: 0; top: 40px; padding: 0 10px; display: grid; gap: 8px }
.scr-feed .post { background: #fff; border-radius: 10px; padding: 9px; box-shadow: 0 1px 2px rgba(36, 26, 77, .08); display: grid; gap: 6px }
.scr-feed .post .who { display: flex; align-items: center; gap: 6px }
.scr-feed .post .av { width: 14px; height: 14px; border-radius: 50%; background: #CFC4FF }
.scr-feed .post .sk { height: 5px; background: #E9E4FB }
.scr-feed .post .react { display: flex; gap: 10px; color: #8D7FC4; font-size: 8px }
.scr-feed .post .react i.on { color: #E5486F }
.scr-feed .ad {
    background: linear-gradient(160deg, #fff, #F3EEFF); border-radius: 10px; padding: 8px; display: grid; gap: 6px;
    box-shadow: 0 0 0 1.5px #8E6BFF, 0 8px 18px -10px rgba(109, 74, 255, .9);
}
.scr-feed .ad .tag { justify-self: start; font-size: 7px; font-weight: 800; letter-spacing: .06em; padding: 3px 5px; border-radius: 3px; background: #6D4AFF; color: #fff }
.scr-feed .ad .img { height: 54px; border-radius: 7px; background: linear-gradient(120deg, #6D4AFF, #B9A2FF); position: relative; overflow: hidden }
.scr-feed .ad .img::after { content: ''; position: absolute; right: 10px; top: 10px; width: 34px; height: 34px; border-radius: 50%; background: rgba(255, 255, 255, .3) }
.scr-feed .ad .cta { height: 14px; border-radius: 5px; background: #241A4D; opacity: .85 }

/* rail: chapters + play/pause + prev/next */
.ms-rail {
    position: absolute; z-index: 6; left: 0; right: 0; bottom: 0; display: flex; align-items: center; gap: 14px;
    padding: 0 22px 18px 64px; pointer-events: none;
}
.ms-rail > * { pointer-events: auto }
.ms-rail-btn {
    flex: 0 0 auto; width: 38px; height: 38px; border-radius: 50%; display: grid; place-items: center;
    background: rgba(255, 255, 255, .1); border: 1px solid rgba(255, 255, 255, .22); color: #fff; cursor: pointer;
    transition: background .2s, border-color .2s;
}
.ms-rail-btn:hover { background: rgba(255, 255, 255, .2); border-color: rgba(255, 255, 255, .4) }
.ms-rail-chaps { flex: 1; display: flex; gap: 14px; max-width: 760px }
.ms-chap {
    flex: 1 1 0; min-width: 0; padding: 6px 0 0; background: none; border: 0; cursor: pointer; text-align: left;
    color: rgba(255, 255, 255, .62); font: inherit; font-size: 12.5px; font-weight: 700; letter-spacing: -.01em;
}
.ms-chap .t { display: flex; align-items: baseline; gap: 8px; white-space: nowrap; min-width: 0 }
.ms-chap .nm { min-width: 0; overflow: hidden; text-overflow: ellipsis }
.ms-chap .n { font-variant-numeric: tabular-nums; color: var(--ms-gold-2); font-size: 11.5px; letter-spacing: .04em }
.ms-chap .bar { display: block; height: 2px; margin-top: 9px; border-radius: 2px; background: rgba(255, 255, 255, .2); overflow: hidden }
.ms-chap .bar i { display: block; height: 100%; width: 100%; transform-origin: 0 50%; transform: scaleX(0); background: linear-gradient(90deg, var(--ms-gold-2), #fff) }
.ms-chap.done .bar i { transform: scaleX(1); opacity: .35 }
.ms-chap.active { color: #fff }
.ms-chap:hover { color: #fff }
.ms-rail-nav { display: flex; gap: 8px; margin-left: auto }

/* copy column */
.ms-copy { position: relative; z-index: 3; max-width: 520px; padding: 58px 0 96px 64px }
.ms-label {
    display: inline-flex; align-items: center; gap: 8px; margin-bottom: 22px; padding: 7px 14px; border-radius: 999px;
    background: rgba(255, 255, 255, .08); border: 1px solid rgba(255, 255, 255, .16);
    font-size: 11.5px; font-weight: 800; letter-spacing: .14em; color: rgba(255, 255, 255, .92);
}
.ms-label::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--ms-gold-2); box-shadow: 0 0 10px var(--ms-gold-2) }
.ms-title { margin: 0 0 14px; font-size: clamp(1.9rem, 1.2rem + 1.6vw, 2.75rem); font-weight: 800; line-height: 1.2; letter-spacing: -.03em; text-wrap: balance }
.ms-desc { margin: 0 0 18px; font-size: clamp(.95rem, .9rem + .2vw, 1.05rem); line-height: 1.7; color: rgba(255, 255, 255, .78); text-wrap: balance }
.ms-chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 28px }
.feature-chip {
    display: inline-flex; align-items: center; padding: 6px 12px; border-radius: 8px; font-size: 12px; font-weight: 700;
    background: rgba(255, 255, 255, .1); color: rgba(255, 255, 255, .92); border: 1px solid rgba(255, 255, 255, .14);
}
.ms-cta {
    display: inline-flex; align-items: center; gap: 10px; min-height: 50px; padding: 0 24px; border-radius: 14px;
    background: #fff; font-size: 14.5px; font-weight: 800; text-decoration: none;
    box-shadow: 0 16px 32px -16px rgba(0, 0, 0, .7); transition: transform .2s var(--ms-ease), box-shadow .2s;
}
.ms-cta:hover { transform: translateY(-2px); box-shadow: 0 22px 40px -18px rgba(0, 0, 0, .8) }
.ms-cta i { font-size: 12px }
.ms-slide[data-media="bluepharm"] .ms-cta { color: var(--bp-ink) }
.ms-slide[data-media="keymedi"] .ms-cta { color: var(--km-ink) }
.ms-slide[data-media="docple"] .ms-cta { color: var(--dp-ink) }

/* desktop widths where the copy column gets tight */
@media (min-width: 960px) and (max-width: 1180px) {
    .ms-copy { max-width: 440px; padding-left: 48px }
    .ms-stage { left: 42% }
    .ms-rail { padding-left: 48px }
}
/* stacked: stage on top, copy below */
@media (max-width: 959px) {
    .ms-hero { border-radius: 22px }
    .ms-slide { min-height: 0; display: flex; flex-direction: column }
    .ms-stage { position: relative; left: auto; right: auto; top: auto; bottom: auto; width: 100%; aspect-ratio: 760 / 430 }
    .ms-copy { max-width: none; padding: 0 22px 92px }
    .ms-label { margin-bottom: 14px }
    .ms-slide-bg::after { left: -10%; height: 40%; bottom: auto; top: 18% }
    .ms-rail { padding: 0 14px 14px; gap: 10px }
    .ms-rail-nav { display: none }
    .ms-slide[data-media] .ms-slide-bg { background-size: 100% 100% }
    .ms-desc { color: rgba(255, 255, 255, .88) }
    .ms-chap { color: rgba(255, 255, 255, .76) }
    /* glow sits behind the stage (top) so the copy below stays on the dark tone */
    .ms-slide[data-media="bluepharm"] .ms-slide-bg { background: radial-gradient(90% 55% at 60% 18%, rgba(var(--bp-glow), .55), transparent 70%), linear-gradient(180deg, #0B1D50 0%, #071433 55%, #040A1E 100%) }
    .ms-slide[data-media="keymedi"] .ms-slide-bg { background: radial-gradient(90% 55% at 60% 18%, rgba(var(--km-glow), .4), transparent 70%), linear-gradient(180deg, #06463A 0%, #032A23 55%, #021512 100%) }
    .ms-slide[data-media="docple"] .ms-slide-bg { background: radial-gradient(90% 55% at 60% 18%, rgba(var(--dp-glow), .5), transparent 70%), linear-gradient(180deg, #2C1A72 0%, #180D3E 55%, #0B061D 100%) }
}
@media (max-width: 480px) {
    .ms-title { font-size: 1.75rem }
    .ms-desc { font-size: .9375rem }
    .ms-cta { width: 100%; justify-content: center }
    .ms-chap { font-size: 12px; flex: 1 1 auto }   /* width follows the name, so long names never get cut */
    .ms-chap .t { gap: 5px }
}
/* narrow phones: keep the longest media name whole in the chapter rail */
@media (max-width: 380px) {
    .ms-rail-chaps { gap: 8px }
    .ms-chap { font-size: 11.5px }
    .ms-chap .t { gap: 4px }
    .ms-chap .n { letter-spacing: 0 }
    .ms-chap .nm { letter-spacing: -.03em }
}

/* static / reduced-motion: everything sits in its final pose */
.ms-hero.is-static .ms-tmp { display: none }
.ms-hero.is-paused .ms-f, .ms-hero.is-paused .ms-mote, .ms-hero.is-paused .scr-live .live i { animation-play-state: paused }

/* ==================================================================
   CONCIERGE (contact bar)
   ================================================================== */
.contact-bar {
    position: relative; overflow: hidden; display: flex; align-items: center; gap: 20px; flex-wrap: wrap;
    padding: 22px 26px 22px 24px; border-radius: 22px; background: var(--ms-sheet);
    border: 1px solid var(--ms-line); box-shadow: var(--ms-shadow-sm);
}
.contact-bar::before { content: ''; position: absolute; left: 0; top: 18px; bottom: 18px; width: 3px; border-radius: 0 3px 3px 0; background: linear-gradient(180deg, var(--ms-gold-2), var(--ms-gold)) }
.ms-concierge-ic {
    flex: 0 0 auto; width: 48px; height: 48px; border-radius: 14px; display: grid; place-items: center; font-size: 18px;
    color: var(--ms-gold-ink); background: linear-gradient(160deg, #FFF8EC, #F4E6CC); box-shadow: inset 0 0 0 1px rgba(200, 149, 90, .35);
}
.ms-concierge-txt { flex: 1 1 260px; min-width: 0 }
.ms-concierge-title { font-size: 18px; font-weight: 800; color: var(--ms-ink); letter-spacing: -.02em; margin-bottom: 3px }
.ms-concierge-desc { font-size: 14px; color: var(--ms-ink-3); line-height: 1.6 }
.contact-bar .ms-btns { display: flex; gap: 10px; flex-wrap: wrap }
@media (max-width: 900px) { .contact-bar .ms-btns { width: 100%; padding-left: 68px } }
@media (max-width: 640px) {
    .contact-bar { padding: 20px; gap: 14px }
    .contact-bar .ms-btns { width: 100%; padding-left: 0 }
    .contact-bar .ms-btn { flex: 1 1 0 }
    .ms-concierge-ic { display: none }
}

/* ==================================================================
   PURPOSE FILTER
   ================================================================== */
.ms-sec { padding: 64px 0 0 }
@media (max-width: 640px) { .ms-sec { padding-top: 52px } }
#purpose-tabs { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px }
.purpose-tab {
    display: inline-flex; align-items: center; gap: 9px; min-height: 46px; padding: 0 20px; border-radius: 999px;
    font: inherit; font-size: 14px; font-weight: 700; color: var(--ms-ink-2); white-space: nowrap; cursor: pointer;
    background: #fff; border: 1px solid var(--ms-line); box-shadow: var(--ms-shadow-sm);
    transition: background .2s, color .2s, border-color .2s, box-shadow .2s, transform .2s var(--ms-ease);
}
.purpose-tab:hover { border-color: #C9C3B8; transform: translateY(-1px) }
.purpose-tab.active { background: var(--ms-ink); border-color: var(--ms-ink); color: #fff; box-shadow: 0 12px 26px -14px rgba(30, 42, 68, .9) }
.purpose-tab i { font-size: 13px }
.purpose-tab .ic-all { color: var(--ms-gold) } .purpose-tab .ic-bp { color: var(--bp) } .purpose-tab .ic-km { color: var(--km) }
.purpose-tab .ic-dp { color: var(--dp) } .purpose-tab .ic-mix { color: #B45309 }
.purpose-tab.active i { color: var(--ms-gold-2) !important }

/* ==================================================================
   STORE CARDS
   ================================================================== */
.media-carousel-wrap { position: relative }
.media-carousel {
    display: flex; gap: 24px; overflow-x: auto; scroll-behavior: smooth; -webkit-overflow-scrolling: touch;
    scroll-snap-type: x mandatory; padding: 10px 4px 56px; margin-bottom: -28px; scrollbar-width: none;
}
.media-carousel::-webkit-scrollbar { display: none }
.media-carousel-nav {
    position: absolute; top: 110px; z-index: 10; width: 46px; height: 46px; border-radius: 50%; display: none; place-items: center;
    background: #fff; border: 1px solid var(--ms-line); color: var(--ms-ink); cursor: pointer; box-shadow: 0 10px 24px -12px rgba(30, 42, 68, .5);
    transform: translateY(-50%); transition: border-color .2s, transform .2s;
}
.media-carousel-wrap.has-overflow .media-carousel-nav { display: grid }
.media-carousel-wrap.at-start .media-carousel-nav.prev, .media-carousel-wrap.at-end .media-carousel-nav.next { opacity: 0; pointer-events: none }
.media-carousel-nav:hover { border-color: var(--ms-ink) }
.media-carousel-nav.prev { left: -20px }
.media-carousel-nav.next { right: -20px }
@media (max-width: 640px) { .media-carousel-wrap.has-overflow .media-carousel-nav { display: none } }

.store-card {
    --m-accent: var(--ms-ink); --m-soft: var(--ms-line-2); --m-ink: var(--ms-ink);
    position: relative; display: flex; flex-direction: column; flex: 1 0 340px; min-width: 340px; max-width: 440px;
    background: var(--ms-sheet); border: 1px solid var(--ms-line); border-radius: 26px; overflow: hidden; cursor: pointer;
    scroll-snap-align: start; box-shadow: var(--ms-shadow-sm);
    transition: transform .45s var(--ms-ease), box-shadow .45s var(--ms-ease), border-color .3s, opacity .35s, filter .35s;
}
.store-card[data-media-id="bluepharm"] { --m-accent: var(--bp); --m-soft: var(--bp-soft); --m-ink: var(--bp-ink) }
.store-card[data-media-id="keymedi"] { --m-accent: var(--km); --m-soft: var(--km-soft); --m-ink: var(--km-ink) }
.store-card[data-media-id="docple"] { --m-accent: var(--dp); --m-soft: var(--dp-soft); --m-ink: var(--dp-ink) }
/* tablet: two cards and the edge of the next one; phone: one card and a peek */
@media (max-width: 1139px) { .store-card { flex: 0 0 calc((100% - 48px) / 2.15); min-width: 300px; max-width: none } }
@media (max-width: 640px) { .store-card { flex: 0 0 calc(100% - 52px); min-width: 0; max-width: 380px } }
.store-card:hover { transform: translateY(-6px); border-color: #D9D2C6; box-shadow: var(--ms-shadow-lg) }
.store-card.highlighted { transform: translateY(-4px); border-color: transparent; box-shadow: 0 0 0 2px var(--m-accent), var(--ms-shadow-lg) }
.store-card.dimmed { opacity: .58; filter: grayscale(.45); transform: scale(.97) }
.store-card .card-body { position: relative; z-index: 2; display: flex; flex-direction: column; flex: 1; padding: 22px 24px 24px }
.store-card .card-body > ul { flex: 1 1 auto; list-style: none; margin: 0 0 22px; padding: 0; display: grid; gap: 9px; align-content: start }
.store-card .ms-desc-txt { margin: 0 0 18px; font-size: 14px; line-height: 1.7; color: var(--ms-ink-2) }
.store-card .card-id { display: flex; align-items: center; gap: 12px; margin-bottom: 12px }
.store-card .card-id .ms-tile { flex: 0 0 auto }
.store-card .card-id .nm { font-size: 19px; font-weight: 800; color: var(--ms-ink); letter-spacing: -.02em; line-height: 1.25 }
.store-card .card-id .tp { font-size: 12.5px; font-weight: 600; color: var(--ms-ink-3); margin-top: 2px }
.store-card .card-tags { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 16px }
.store-card .feat, .store-card .ms-desc-txt, .partner-logo .tp { text-wrap: pretty }
.store-card .stats { display: flex; gap: 8px; margin-bottom: 18px }
.store-card .stat-box {
    flex: 1; min-width: 0; display: flex; flex-direction: column; align-items: center; gap: 3px; padding: 10px 4px;
    border-radius: 12px; background: var(--ms-paper-2); border: 1px solid var(--ms-line-2); transition: background .25s, border-color .25s;
}
.store-card:hover .stat-box { background: var(--m-soft); border-color: transparent }
.store-card .stat-box .l { font-size: 11px; font-weight: 700; color: var(--ms-ink-3) }
.store-card .stat-box .v { font-size: 16px; font-weight: 800; color: var(--ms-ink); font-variant-numeric: tabular-nums; letter-spacing: -.02em }
.store-card .feat { display: flex; align-items: flex-start; gap: 10px; font-size: 13px; line-height: 1.5; color: var(--ms-ink-2) }
.store-card .feat .ck {
    flex: 0 0 auto; width: 18px; height: 18px; margin-top: 1px; border-radius: 6px; display: grid; place-items: center;
    font-size: 9px; background: var(--m-soft); color: var(--m-ink);
}
.store-card .go-detail {
    display: flex; align-items: center; justify-content: center; gap: 8px; min-height: 48px; border-radius: 14px;
    font-size: 14px; font-weight: 800; color: #fff; text-decoration: none; background: var(--m-accent);
    box-shadow: inset 0 -2px 0 rgba(0, 0, 0, .14), 0 12px 24px -14px var(--m-accent); transition: transform .2s var(--ms-ease), filter .2s;
}
.store-card .go-detail:hover { transform: translateY(-1px); filter: brightness(1.06) }
.store-card .go-download {
    width: 100%; display: flex; align-items: center; justify-content: center; gap: 8px; min-height: 42px; margin-top: 9px;
    border-radius: 12px; font: inherit; font-size: 12.5px; font-weight: 700; color: var(--ms-ink-2); cursor: pointer;
    background: var(--ms-paper-2); border: 1px solid var(--ms-line); transition: background .2s, border-color .2s, color .2s;
}
.store-card .go-download .fa-file-pdf { color: #D14343 }
.store-card .go-download:hover { background: #fff; border-color: #C9C3B8; color: var(--ms-ink) }

/* ---------------------------------------------- card "video" box */
.store-card .card-hero { position: relative; height: 200px; overflow: hidden; isolation: isolate; background: #0B1020 }
.store-card[data-media-id="bluepharm"] .card-hero { background: radial-gradient(90% 120% at 80% 0%, rgba(var(--bp-glow), .6), transparent 60%), linear-gradient(140deg, #071433, #0E2C78) }
.store-card[data-media-id="keymedi"] .card-hero { background: radial-gradient(90% 120% at 80% 0%, rgba(var(--km-glow), .45), transparent 60%), linear-gradient(140deg, #031A16, #075443) }
.store-card[data-media-id="docple"] .card-hero { background: radial-gradient(90% 120% at 80% 0%, rgba(var(--dp-glow), .55), transparent 60%), linear-gradient(140deg, #0E0826, #3A2390) }
.store-card .card-tag {
    display: inline-flex; align-items: center; padding: 4px 9px; border-radius: 7px; font-size: 11.5px; font-weight: 700;
    background: var(--m-soft); color: var(--m-ink);
}
.store-card .ms-mono {
    width: 46px; height: 46px; border-radius: 14px; display: grid; place-items: center; font-size: 20px; font-weight: 800; color: #fff;
    background: linear-gradient(160deg, rgba(255, 255, 255, .3), rgba(255, 255, 255, .06)); border: 1px solid rgba(255, 255, 255, .28);
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, .35);
}
.ms-vid { position: absolute; inset: 0; z-index: 1; --loop: 6.4s }
.ms-vid * { animation-duration: var(--loop); animation-iteration-count: infinite; animation-timing-function: cubic-bezier(.45, 0, .2, 1) }
.card-hero.is-off *, .card-hero.is-paused *, .store-card.dimmed .card-hero * { animation-play-state: paused !important }
.ms-vid-ctl {
    position: absolute; z-index: 4; top: 14px; left: 14px; width: 32px; height: 32px; border-radius: 50%;
    display: grid; place-items: center; font-size: 11px; color: #fff; cursor: pointer;
    background: rgba(8, 14, 32, .42); border: 1px solid rgba(255, 255, 255, .28); transition: background .2s;
}
.ms-vid-ctl:hover { background: rgba(255, 255, 255, .26) }
.ms-vid-time { position: absolute; z-index: 4; left: 0; right: 0; bottom: 0; height: 3px; background: rgba(255, 255, 255, .14) }
.ms-vid-time i { display: block; height: 100%; width: 100%; transform-origin: 0 50%; background: linear-gradient(90deg, var(--ms-gold-2), #fff); animation: msVidTime var(--loop) linear infinite }
@keyframes msVidTime { from { transform: scaleX(0) } to { transform: scaleX(1) } }
/* each loop is laid out on a fixed 300x172 stage centred in the box */
.ms-vid-stage { position: absolute; left: 50%; top: 50%; width: 300px; height: 172px; margin: -86px 0 0 -150px }
.ms-vid-win {
    position: absolute; top: 25px; left: 43px; border-radius: 12px; overflow: hidden;
    transform: perspective(700px) rotateY(-16deg) rotateX(7deg); transform-origin: 50% 50%;
    box-shadow: -18px 24px 40px -18px rgba(0, 0, 0, .75), 0 0 0 1px rgba(255, 255, 255, .22);
}
/* video: storefront */
.vid-shop { width: 214px; height: 122px; background: #F5F8FF }
.vid-shop .top { display: flex; align-items: center; gap: 6px; height: 20px; padding: 0 9px; background: #fff; border-bottom: 1px solid #E3E8F4 }
.vid-shop .top b { width: 10px; height: 10px; border-radius: 3px; background: linear-gradient(135deg, #3D7BFF, #1E3A8A) }
.vid-shop .top .s { flex: 1; height: 8px; border-radius: 4px; background: #EEF2FA }
.vid-shop .cart { position: relative; color: #1E3A8A; font-size: 9px }
.vid-shop .cart em { position: absolute; top: -5px; right: -7px; width: 10px; height: 10px; border-radius: 5px; background: #FF5A5F; color: #fff; font-size: 7px; font-style: normal; font-weight: 800; display: grid; place-items: center; animation-name: vShopBadge }
.vid-shop .bn { position: relative; overflow: hidden; height: 40px; margin: 7px 9px 0; border-radius: 6px; background: linear-gradient(110deg, #1E3FA8, #3D7BFF 60%, #6EA0FF); display: flex; align-items: center; gap: 7px; padding: 0 9px }
.vid-shop .bn .ad { font-size: 6px; font-weight: 800; padding: 2px 3px; border-radius: 2px; background: rgba(255, 255, 255, .25); color: #fff }
.vid-shop .bn .ln { flex: 1; display: grid; gap: 4px }
.vid-shop .bn .ln i { display: block; height: 4px; border-radius: 2px; background: rgba(255, 255, 255, .7) }
.vid-shop .bn .ln i + i { width: 60%; background: rgba(255, 255, 255, .4) }
.vid-shop .bn .sh { position: absolute; top: 0; bottom: 0; left: 0; width: 45%; background: linear-gradient(100deg, transparent, rgba(255, 255, 255, .6), transparent); animation-name: vShopShine }
.vid-shop .gr { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; padding: 7px 9px }
.vid-shop .gr span { height: 44px; border-radius: 5px; background: #fff; box-shadow: 0 1px 2px rgba(30, 42, 68, .1); display: grid; place-items: center; color: #3D6BEA; font-size: 13px }
.vid-shop .gr span:nth-child(2) { animation-name: vShopTile }
.vid-shop .cur { position: absolute; left: 0; top: 0; color: #fff; font-size: 13px; filter: drop-shadow(0 2px 2px rgba(0, 0, 0, .5)); animation-name: vShopCursor }
.vid-shop .fly { position: absolute; left: 0; top: 0; color: #3D6BEA; font-size: 12px; opacity: 0; animation-name: vShopFly }
@keyframes vShopShine { 0%, 18% { transform: translateX(-120%) } 34%, 100% { transform: translateX(260%) } }
@keyframes vShopCursor {
    0% { transform: translate(230px, 150px); opacity: 0 }
    10% { opacity: 1 }
    26% { transform: translate(100px, 40px) }
    30% { transform: translate(100px, 40px) scale(.82) }
    34% { transform: translate(100px, 40px) scale(1) }
    50% { transform: translate(100px, 92px) }
    54% { transform: translate(100px, 92px) scale(.82) }
    58% { transform: translate(100px, 92px) scale(1); opacity: 1 }
    70%, 100% { transform: translate(140px, 120px); opacity: 0 }
}
@keyframes vShopTile { 0%, 50% { box-shadow: 0 1px 2px rgba(30, 42, 68, .1) } 54%, 82% { box-shadow: 0 0 0 2px #3D7BFF, 0 4px 10px -4px rgba(61, 123, 255, .9) } 90%, 100% { box-shadow: 0 1px 2px rgba(30, 42, 68, .1) } }
@keyframes vShopFly {
    0%, 56% { transform: translate(100px, 80px) scale(.6); opacity: 0 }
    60% { transform: translate(100px, 72px) scale(1); opacity: 1 }
    74% { transform: translate(192px, 2px) scale(.7); opacity: 1 }
    78%, 100% { transform: translate(192px, 2px) scale(.3); opacity: 0 }
}
@keyframes vShopBadge { 0%, 76% { transform: scale(0) } 80% { transform: scale(1.35) } 84%, 96% { transform: scale(1) } 100% { transform: scale(0) } }

/* video: live webinar */
.vid-live { left: 40px; top: 23px; width: 220px; height: 126px; background: radial-gradient(120% 90% at 30% 20%, #0F5243, #06211C 70%) }
.vid-live .spk { position: absolute; left: 9px; top: 26px; width: 92px; height: 78px; border-radius: 7px; background: linear-gradient(180deg, #13574A, #0A3A31); overflow: hidden }
.vid-live .spk i { position: absolute; left: 50%; border-radius: 50%; background: #CFEFE4 }
.vid-live .spk i:first-child { top: 16px; width: 26px; height: 26px; margin-left: -13px; animation-name: vLiveNod; animation-timing-function: ease-in-out }
.vid-live .spk i:last-child { bottom: -18px; width: 66px; height: 50px; margin-left: -33px; border-radius: 33px 33px 0 0; background: #F4FBF8 }
.vid-live .lv { position: absolute; left: 9px; top: 8px; display: flex; align-items: center; gap: 3px; padding: 3px 5px; border-radius: 3px; background: #E5484D; color: #fff; font-size: 7px; font-weight: 800; letter-spacing: .08em }
.vid-live .lv i { width: 4px; height: 4px; border-radius: 50%; background: #fff; animation: msBlink 1.2s steps(2, start) infinite }
.vid-live .chat { position: absolute; left: 108px; right: 9px; top: 26px; height: 78px; border-radius: 7px; background: rgba(255, 255, 255, .1); overflow: hidden }
.vid-live .chat div { position: absolute; left: 7px; right: 7px; top: 0; display: grid; gap: 6px; animation-name: vLiveChat; animation-timing-function: linear }
.vid-live .chat b { display: flex; align-items: center; gap: 5px }
.vid-live .chat b::before { content: ''; flex: 0 0 auto; width: 9px; height: 9px; border-radius: 50%; background: #7FD6BC }
.vid-live .chat b::after { content: ''; height: 4px; border-radius: 2px; background: rgba(255, 255, 255, .55); width: var(--w, 70%) }
.vid-live .ft { position: absolute; left: 9px; right: 9px; bottom: 8px; display: flex; align-items: center; gap: 6px }
.vid-live .ft .eye { display: flex }
.vid-live .ft .eye i { width: 10px; height: 10px; margin-left: -3px; border-radius: 50%; border: 1.5px solid #06211C; background: #CFEFE4; transform: scale(0); animation-name: vLiveEye }
.vid-live .ft .eye i:nth-child(2) { background: #A7E3D0; animation-delay: .25s }
.vid-live .ft .eye i:nth-child(3) { background: #7FD6BC; animation-delay: .5s }
.vid-live .ft .eye i:nth-child(4) { background: #E9D8B4; animation-delay: .75s }
.vid-live .ft .pg { flex: 1; height: 3px; border-radius: 2px; background: rgba(255, 255, 255, .2); overflow: hidden }
.vid-live .ft .pg i { display: block; height: 100%; width: 100%; background: #2FC79A; transform-origin: 0 50%; animation-name: vLiveProg; animation-timing-function: linear }
@keyframes vLiveNod { 0%, 100% { transform: translateY(0) rotate(0) } 30% { transform: translateY(1px) rotate(-6deg) } 60% { transform: translateY(0) rotate(5deg) } }
@keyframes vLiveChat { from { transform: translateY(0) } to { transform: translateY(-90px) } }
@keyframes vLiveEye { 0%, 12% { transform: scale(0) } 18%, 90% { transform: scale(1) } 100% { transform: scale(0) } }
@keyframes vLiveProg { from { transform: scaleX(.12) } to { transform: scaleX(1) } }

/* video: community feed */
.vid-feed { left: 58px; top: 8px; width: 132px; height: 156px; background: #F6F4FF }
.vid-feed .hd { position: absolute; z-index: 2; left: 0; right: 0; top: 0; height: 22px; display: flex; align-items: center; gap: 6px; padding: 0 8px; background: #fff; border-bottom: 1px solid #ECE7FF }
.vid-feed .hd b { width: 10px; height: 10px; border-radius: 3px; background: linear-gradient(135deg, #8E6BFF, #4C1D95) }
.vid-feed .hd i { flex: 1; height: 5px; border-radius: 3px; background: #E6E0FA }
.vid-feed .ls { position: absolute; left: 7px; right: 7px; top: 28px; display: grid; gap: 6px; animation-name: vFeedScroll; animation-timing-function: linear }
.vid-feed .p { height: 44px; border-radius: 7px; background: #fff; box-shadow: 0 1px 2px rgba(36, 26, 77, .1); position: relative }
.vid-feed .p::before { content: ''; position: absolute; left: 7px; top: 7px; width: 10px; height: 10px; border-radius: 50%; background: #CFC4FF }
.vid-feed .p::after { content: ''; position: absolute; left: 7px; right: 14px; top: 24px; height: 4px; border-radius: 2px; background: #E9E4FB; box-shadow: 0 8px 0 #F0ECFC }
.vid-feed .a { height: 58px; border-radius: 7px; background: linear-gradient(120deg, #6D4AFF, #B9A2FF); box-shadow: 0 0 0 1.5px #8E6BFF, 0 6px 14px -6px rgba(109, 74, 255, .9); position: relative }
.vid-feed .a::before { content: 'AD'; position: absolute; left: 6px; top: 6px; padding: 2px 4px; border-radius: 3px; background: rgba(255, 255, 255, .9); color: #4C1D95; font-size: 6px; font-weight: 800 }
.vid-feed .ht { position: absolute; color: #FF6F91; font-size: 12px; opacity: 0; animation-name: vFeedHeart; filter: drop-shadow(0 2px 3px rgba(0, 0, 0, .3)) }
.vid-feed .ht.h2 { animation-delay: .5s; font-size: 10px }
.vid-feed .ht.h3 { animation-delay: 1s; font-size: 14px }
@keyframes vFeedScroll { from { transform: translateY(0) } to { transform: translateY(-150px) } }
@keyframes vFeedHeart { 0%, 40% { transform: translate(104px, 140px) scale(.4); opacity: 0 } 46% { opacity: 1 } 70% { transform: translate(116px, 60px) scale(1); opacity: 1 } 78%, 100% { transform: translate(120px, 30px) scale(1); opacity: 0 } }
.vid-clock { position: absolute; z-index: 2; left: 206px; top: 64px; width: 54px; height: 54px; transform: perspective(500px) rotateY(-16deg) }
.vid-clock svg { position: absolute; inset: 0; width: 100%; height: 100% }
.vid-clock circle { fill: none; stroke-width: 4 }
.vid-clock .tr { stroke: rgba(255, 255, 255, .18) }
.vid-clock .ar { stroke: var(--ms-gold-2); stroke-linecap: round; stroke-dasharray: 138.2; stroke-dashoffset: 138.2; animation-name: vClockArc; transform: rotate(-90deg); transform-origin: 50% 50% }
.vid-clock .fa-clock { position: absolute; inset: 0; display: grid; place-items: center; color: #fff; font-size: 17px }
@keyframes vClockArc { 0%, 30% { stroke-dashoffset: 138.2 } 80%, 100% { stroke-dashoffset: 27.6 } }

/* reduced motion: hold every loop on a representative frame */
@media (prefers-reduced-motion: reduce) {
    .ms-vid * { animation: none !important }
    .vid-shop .cur, .vid-shop .fly { display: none }
    .vid-live .ft .eye i, .vid-shop .cart em { transform: none }
    .vid-clock .ar { stroke-dashoffset: 27.6 }
    .ms-vid-time, .ms-vid-ctl { display: none }
}

/* ==================================================================
   COMPARE TABLE
   ================================================================== */
.ms-band { margin-top: 72px; padding: 72px 0; background: var(--ms-paper-2); border-top: 1px solid var(--ms-line-2); border-bottom: 1px solid var(--ms-line-2) }
@media (max-width: 640px) { .ms-band { margin-top: 48px; padding: 56px 0 } }
.compare-table { border-radius: 24px; overflow: hidden; border: 1px solid var(--ms-line); background: #fff; box-shadow: var(--ms-shadow-sm) }
.compare-table { position: relative }
.compare-table .scroller { overflow-x: auto; -webkit-overflow-scrolling: touch }
@media (max-width: 768px) {
    .compare-table::after { content: ''; position: absolute; top: 0; right: 0; bottom: 0; width: 28px; pointer-events: none; background: linear-gradient(90deg, rgba(255, 255, 255, 0), rgba(255, 255, 255, .95)); border-radius: 0 24px 24px 0 }
}
.compare-table table { width: 100%; border-collapse: separate; border-spacing: 0 }
.compare-table th, .compare-table td { padding: 15px 18px; text-align: center; font-size: 13.5px; border-bottom: 1px solid var(--ms-line-2) }
.compare-table thead th { background: #fff; padding: 22px 14px 18px; border-bottom: 1px solid var(--ms-line) }
.compare-table td { color: var(--ms-ink-2); line-height: 1.55 }
.compare-table td.num { font-weight: 800; color: var(--ms-ink); font-variant-numeric: tabular-nums; font-size: 15px }
.compare-table tbody tr:nth-child(even) td { background: #FCFBF8 }
.compare-table tbody tr:hover td { background: #F7F4EE }
.compare-table tr:last-child td { border-bottom: none }
.compare-table .row-label {
    position: sticky; left: 0; z-index: 1; text-align: left; font-weight: 700; color: var(--ms-ink); background: #FAF8F4 !important;
    min-width: 116px; border-right: 1px solid var(--ms-line-2); white-space: nowrap;
}
.compare-table .row-label i { width: 16px; margin-right: 6px; text-align: center; color: var(--ms-gold) }
.compare-table .media-head { min-width: 170px }
.compare-table .clickable-head { display: inline-flex; flex-direction: column; align-items: center; gap: 6px; padding: 8px 14px; border-radius: 14px; text-decoration: none; transition: background .2s }
.compare-table .clickable-head:hover { background: var(--ms-paper) }
.compare-table .clickable-head .nm { font-size: 14.5px; font-weight: 800; color: var(--ms-ink) }
.compare-table .clickable-head .tp { font-size: 11.5px; font-weight: 600; color: var(--ms-ink-3) }
.ms-tile {
    width: 44px; height: 44px; border-radius: 14px; display: grid; place-items: center; color: #fff; font-size: 18px; font-weight: 800;
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, .35), inset 0 -3px 0 rgba(0, 0, 0, .18), 0 10px 20px -12px rgba(30, 42, 68, .7);
}
.ms-tile.bp { background: linear-gradient(160deg, #4C82FF, var(--bp) 55%, #1C46B8) }
.ms-tile.km { background: linear-gradient(160deg, #22B98F, var(--km) 55%, #075C47) }
.ms-tile.dp { background: linear-gradient(160deg, #9277FF, var(--dp) 55%, #4B2CC9) }
.ms-tile.gen { background: linear-gradient(160deg, #5B667C, var(--ms-ink)) }
.ms-go {
    display: inline-flex; align-items: center; gap: 6px; padding: 9px 16px; border-radius: 11px; font-size: 13px; font-weight: 800;
    color: #fff; text-decoration: none; transition: transform .2s var(--ms-ease), filter .2s;
}
.ms-go:hover { transform: translateY(-1px); filter: brightness(1.08) }
.ms-go.bp { background: var(--bp) } .ms-go.km { background: var(--km) } .ms-go.dp { background: var(--dp) }
@media (max-width: 768px) {
    .compare-table th, .compare-table td { padding: 11px 12px; font-size: 12px; white-space: nowrap }
    .compare-table td.num { font-size: 13.5px }
    .compare-table .row-label { min-width: 96px }
}

/* ==================================================================
   STORE INQUIRY (for media companies)
   ================================================================== */
.ms-join { padding: 88px 0 96px }
@media (max-width: 640px) { .ms-join { padding: 60px 0 72px } }
.ms-join-card {
    position: relative; overflow: hidden; max-width: 980px; margin: 0 auto; padding: 56px 40px 48px; border-radius: 30px; text-align: center;
    background: radial-gradient(80% 120% at 50% 0%, #FFFFFF 0%, #FBF8F2 60%, #F6F0E5 100%);
    border: 1px solid var(--ms-line); box-shadow: 0 40px 80px -56px rgba(30, 42, 68, .55);
}
.ms-join-card::before {
    content: ''; position: absolute; left: 50%; top: 0; width: 220px; height: 3px; margin-left: -110px; border-radius: 0 0 3px 3px;
    background: linear-gradient(90deg, transparent, var(--ms-gold), transparent);
}
@media (max-width: 640px) { .ms-join-card { padding: 40px 20px 36px; border-radius: 24px } }
.ms-pill {
    display: inline-flex; align-items: center; gap: 7px; padding: 7px 13px; border-radius: 999px; font-size: 12px; font-weight: 700;
    color: var(--ms-gold-ink); background: #FFF6E6; border: 1px solid rgba(200, 149, 90, .35);
}
.partner-logo {
    display: flex; align-items: center; gap: 14px; padding: 18px 20px; border-radius: 18px; text-align: left;
    background: #fff; border: 1px solid var(--ms-line); box-shadow: var(--ms-shadow-sm);
    transition: transform .3s var(--ms-ease), box-shadow .3s var(--ms-ease), border-color .3s;
}
.partner-logo:hover { transform: translateY(-3px); border-color: #D9D2C6; box-shadow: 0 18px 36px -22px rgba(30, 42, 68, .45) }
.partner-logo .nm { font-size: 14.5px; font-weight: 800; color: var(--ms-ink) }
.partner-logo .tp { font-size: 12px; color: var(--ms-ink-3) }
.ms-join-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 18px }
@media (max-width: 760px) { .ms-join-grid { grid-template-columns: 1fr } }
.ms-note { margin: 14px 0 0; font-size: 12px; color: var(--ms-ink-3) }
.ms-join-list { margin-top: 30px }
.ms-join-cta { margin-top: 32px }

/* footer */
.ms-footer { border-top: 1px solid var(--ms-line); padding: 40px 0 48px; background: var(--ms-paper-2) }
.ms-footer-in { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px }
.ms-footer p { margin: 0; font-size: 12.5px; color: var(--ms-ink-3) }
.ms-footer nav { display: flex; gap: 22px }
.ms-footer nav a { font-size: 12.5px; color: var(--ms-ink-3); text-decoration: none }
.ms-footer nav a:hover { color: var(--ms-ink) }

/* toast · back to top · user menu */
.toast-box { position: fixed; bottom: 90px; right: 24px; z-index: 200; display: flex; flex-direction: column; gap: 8px }
@media (max-width: 768px) { .toast-box { bottom: 80px; right: 16px; left: 16px } }
.toast {
    display: flex; align-items: center; gap: 10px; padding: 14px 20px; border-radius: 14px; font-size: 13px; font-weight: 600;
    background: var(--ms-ink); color: #fff; box-shadow: 0 16px 40px -16px rgba(30, 42, 68, .7); animation: toastUp .3s ease;
}
.toast i { color: var(--ms-gold-2) }
@keyframes toastUp { from { transform: translateY(20px); opacity: 0 } to { transform: translateY(0); opacity: 1 } }
.back-to-top {
    position: fixed; bottom: 90px; right: 24px; z-index: 50; width: 44px; height: 44px; border-radius: 14px; display: grid; place-items: center;
    background: #fff; border: 1px solid var(--ms-line); color: var(--ms-ink); cursor: pointer; box-shadow: 0 10px 24px -12px rgba(30, 42, 68, .45);
    opacity: 0; transform: translateY(20px); pointer-events: none; transition: opacity .3s, transform .3s, background .2s, color .2s;
}
.back-to-top.visible { opacity: 1; transform: translateY(0); pointer-events: auto }
.back-to-top:hover { background: var(--ms-ink); color: #fff }
.user-menu {
    position: absolute; top: calc(100% + 8px); right: 0; z-index: 50; min-width: 200px; padding: 8px; display: none;
    background: #fff; border: 1px solid var(--ms-line); border-radius: 14px; box-shadow: 0 16px 48px rgba(30, 42, 68, .14); animation: dropIn .2s ease;
}
.user-menu.open { display: block }
@keyframes dropIn { from { opacity: 0; transform: translateY(-8px) } to { opacity: 1; transform: translateY(0) } }
.user-menu-item { display: flex; align-items: center; gap: 10px; padding: 10px 12px; border-radius: 10px; font-size: 13px; color: var(--ms-ink-2); cursor: pointer; transition: background .15s, color .15s }
.user-menu-item:hover { background: var(--ms-paper); color: var(--ms-ink) }

/* scroll reveal */
.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s var(--ms-ease), transform .7s var(--ms-ease) }
.reveal.active { opacity: 1; transform: none }
.rvd1 { transition-delay: .08s } .rvd2 { transition-delay: .16s } .rvd3 { transition-delay: .24s }

@media (prefers-reduced-motion: reduce) {
    .scr-live .live i { animation: none }
    .reveal { opacity: 1; transform: none; transition: none }
    .ms-float .ms-f, .ms-mote { animation: none }
    .store-card, .purpose-tab, .ms-btn { transition: none }
}